Why US Businesses Need to Consider Spanish Translation Services

More and more businesses in the United States realize that until you’ve considered targeting your business to the Hispanic community, you will miss out on a growth market that currently exceeds an annual spend of over $333 billion. It is for this reason that, any businesses looking to grow needs to consider commissioning a Spanish translation service to help translate their sales information material into Spanish. This article will discuss the importance of tapping into the Spanish market to grow your business exponentially.

According to statistics, Hispanics are the fastest growing minority group in the United States, with a population exceeding 50 million. This particular community therefore, collectively, possesses purchasing power to the tune of hundreds of billions. Any business with savvy and foresight would do whatever it took to reach this group of people in their native language and with content that spoke to their culture. What’s a little astounding though is that so many business owners have not cottoned on to this growing niche, and are for the most part oblivious to its existence at all, never you mind the massive potential it holds to grow their businesses, when all it really takes is a Spanish translation service to translate their websites.

Predominately white or mestizo, Hispanic and Latinos are racially diverse. As a result of their racial diversity, Hispanics form an ethnicity sharing a language (Spanish) and cultural heritage, rather than a race. American Hispanics are predominately of Mexican, Puerto Rican, and Cuban ancestry, and are the fastest growing ethnic group in the United States. In 2012, Hispanics constituted 17% of the United States population, or 53 million people. The US is home to the largest community of Spanish speakers outside of Mexico, surpassing Argentina, Colombia, and Spain within the last decade, making Latinos the second largest ethnic group in the United States. Now, armed with this information, if you want to get in with the action for the growth of your business, you’ll want to make your first port of call a Spanish translation service to get you started with tapping into this huge market.

I wonder if you have noticed major companies that have Spanish websites include Sears, Best Buy, Victoria’s Secret, Amway, Avon and Nike Inc. to name but a few, and that they all have a prominent link at the top of their home page to the Spanish site. If you want to be a part of this growth for your business, then take action today! Hire a Spanish translation service that has a good track record, and you’ll be well on your way to welcoming an influx of new customers to your business.

Before you make the decision to move forward with tapping into the huge Hispanic community in the United States, you might want to hire a Spanish translation service. The more you dither to take action, the more you will come to regret not striking while the iron is hot. Any business based in the US that isn’t catering to this colossal niche is missing out on an income stream that doesn’t require for you to change much about your business. The simplicity of it all is what’s really intriguing about this, because all you really need to do to tap into this market is to hire a Spanish translation service. It really is that simple.

If you’ve only used computer assisted translation (or artificial intelligence) to translate into Spanish, then you’ll have probably realized by now how inaccurate that can be. I’m sure we all acknowledge and appreciate the advancement in technology on all fields around us, from industry to agriculture and even the way in which we meet other people and go on to forge lasting relationships with them over the internet. I particularly like to use the online dictionary and thesaurus to find alternative words for my pros, again, very handy and fast—thanks to the advancement in technology that this is even possible—but when you want to translate into Spanish, I’m afraid it isn’t quite so simple. The more you experience the shortcomings of computer assisted translation services online, the more you’ll want a solution that serves you better and one that puts your business in better light with those you’re trying to communicate with.

Now let’s move away from this computer era for a moment to reflect on where we, as a human race, came from in the first place. During the Spanish Golden Age that expanded from the late 15th to the 17th centuries, a great number of translations from Arabic, Latin and Greek classics, into Spanish were made. Many of these translations were destroyed by the Inquisition, but some have survived and bear witness to the laborious task of translating and then copying the religious books by hand. The human race, however, has clearly moved on over the years, quite literally so, but if you want to translate into Spanish this day and age you’ll need to consider this. That yes, you can go for the online option if you think it would suffice for you, but in all honesty—and this has been repeatedly documented by a plethora of sources relating to this topic—that when it comes to translating into Spanish, you will be amazed to discover that nothing beats the human touch.

Translation services that offer computer assistance abound on the internet. But strangely enough, these services are being aggressively promoted alongside service providers offering to help you translate into Spanish by a real flesh and blood human being. However, despite the increase in Spanish translation services, it would be misguided to assume quality translations to Spanish as guaranteed. In fact, it is quite the contrary. Consider this: with 50 million Spanish speakers in the U.S.A, it would mean that 30% of the population speaks Spanish. Moreover, when you consider Hispanics living in America spend $870 billion a year, which is being projected to rise to $1.3 trillion by the year 2015, translation services have become more about the money and the profit, and not so much about the service—inherently luring inferior translators to play the field with only one focus in mind, profit! Therefore, it is critically important that when you’re looking to translate into Spanish, ensure you seek the help of a service provider with a good track record. In this day and age, it is the clever way to ensure that what you want translated into Spanish is of the best quality possible.

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